‘Moment Magnet’ is a signature lighting installation that makes a bold spatial and contextual statement addressing todays visually noisy retail world. It shakes the foundations of traditional advertising tools by creating a calmer backdrop for shopping. During the daytime at first glance, the rich copper-hued polished skin gleams in the sun creating beautiful reflections. During night-time it turns into dynamic ever-changing media content reacting to the environment and events. The media content is designed to engage people, thereby creating a deeper bond with the installation.
Helsinki Outlet wishes to offer experiences that go well beyond traditional shopping: A gift for people to spend their quality time here through this light art installation. In other words, it enhances the well-being. It provides a peaceful and relaxing moment at the Outlet village that draws inspiration from nature.
It reacts and visualises current events in real-time by connecting to live data over the internet. It can change from soft and ambient customer communication to an abstractly visualised hockey match or nature triggered artistic patterns.
