Icon is home of THG Studios, a custom-built vibrant creative hub which offers spaces for brands to come together with like-minded creatives to build their brand through digital growth. With 272,000 sq. ft on offer, including a custom 160,000 sq. ft video and photography studio with full production capabilities. Other facilities available include reimagined green rooms, lounges, high-tech gym, restaurants, and an auditorium which has adaptable seating to seat 200.
Due to the nature of the space, lighting was extremely important in both its specification but also, it’s placement. Careful considerations were taken to ensure the studio spaces were lit to achieve seamless operation within the production suites to avoid flicker and strobing when viewed through a camera lens.
Decorative elements were added to emphasise the rich materiality of the interior design by providing integrated solutions and suspended geometric forms which offered distinction to routeways, meeting spaces, lounges, and reception areas. Track lighting was utilised to provide adaptable spaces where required in studio and creative spaces, all linked to an intelligent control system to provide flexibility in both illuminance and colour temperature.
One of the main challenges was to deliver the scheme during lockdown in the COVID pandemic whilst maintaining a strict program schedule. Lead times of luminaires were carefully managed and all meetings, site reviews & commissioning were achieved through video conferencing to comply with lockdown rules.
