Fashion Clinic Avenida, Portugal

In the heart of Lisbon lies your luxury fashion destination. Fashion Clinic Avenida glows at street level, inviting you into a space where light became our design language. A precise yet poetic tool used to sculpt perception, define rhythm, and elevate spatial identity created by Vincent Van Duysen Architects. We approached the project with deep respect for the architectural purity of space, working delicately with the white surfaces as a neutral canvas.

Our concept focused on layering soft, diffuse ambient lighting to create a calm, continuous flow—subtly guiding visitors through the store. This tranquil base is punctuated by carefully positioned accent lighting, creating focal hierarchies that frame key display areas. Here, the product claims its role as protagonist under the perfect spotlight.

Minimalist yet rich in textures, the space is enhanced by curated artworks and sculptural forms. With a balance of contrast, texture, and luminous composition, the lighting narrative transforms the retail experience into something sensorial, intimate, and enduring—a quiet celebration of luxury through light.

For this project, the specification of high-end lighting products was essential to achieve the technical performance required by retail regulations, while remaining fully aligned with the architectural and interior design language. A warm color temperature of 2700K was selected throughout the space, paired with luminaires offering a high color rendering index ranging from CRI 90 to 98—an uncompromising requirement to ensure accurate and refined product presentation.

A key part of the lighting strategy was the variation of beam optics, ranging from 15° to 50°, allowing for a nuanced composition of accents and layers across the space. Construction details were carefully developed in close coordination with the project team, resulting in seamlessly integrated solutions such as backlit panels, linear lighting elements, and precisely positioned spotlights embedded within the bespoke furniture.

The project incorporates a DALI lighting control protocol, providing the flexibility required by the client. Multiple lighting scenes were programmed to respond to different times of day, as well as dedicated scenarios for special events, ensuring the space remains dynamic, adaptable, and atmospherically consistent.

Ultimately, the lighting design reinforces the architectural intent while elevating the retail experience through precision, restraint, and emotional depth. By balancing technical excellence with a refined visual narrative, the project delivers a timeless and immersive environment—where light quietly enhances luxury, identity, and spatial expression.