The Delvaux Nanjing Deji Plaza store (shop number L110), which officially opened in July 2022, is located in the Deji plaza phase 1, 18 Zhongshan Road in the Xuanwu district of Nanjing. Delvaux was created in Brussels by the innovative Charles Delvaux in 1829 with a very long history. For hundreds of years, Delvaux has always adhered to the classic craftsmanship of leather goods design and it was granted the title of “Purveyor to the Court” by King Leopold II in 1883.
The interior design of the Delvaux Nanjing Deji Plaza store is a continuation of the Delvaux brand story, boutique positioning and is committed to creating a comfortable shopping experience. Under the influence of Belgian surrealism, each piece of Delvaux’s work is unique and interesting, and each handbag is full of exquisite craftsmanship. According to this eclectic spirit, the lighting design uses lighting fixtures with high color rendering as to better present the exquisite details of leather goods.
Furthermore, this time interior design team introduced a feminine aspect into the interior design by adding a “rosa antico” pink metallic finish onto the walls and sliding doors separating the main lobby and the VIP room.
The interior of the store is mainly composed of two areas. Due to their different functions, their illuminances are also different. The illuminance of the lobby at the entrance is high and eye-catching while the VIP area is slightly lower in terms of illuminance and relaxing.
In the lobby, below the soft ceiling with a rectangular cove light illuminated by linear LEDs, are the bags displayed on the central podiums with mirror-like finishes that echo with those that wrap the horizontal display glass panels with integrated mini LED linear lights. In order to better present the exquisite details of the goods, the lighting design also refers to the “shadowless light” principle to provide illumination from multiple angles.
The design of the VIP area brings an atmosphere different from most commercial stores. This area allows more in-depth customer experience and interaction with the texture of the goods in a comfortable and relaxing and refined environment where the lighting is both focused and dimmed accordingly.
