‘The Choice’ Conceived by Buro Happold in collaboration with Unibox to commemorate the 10th anniversary of the [djarc awards. The installation, based around the concept of 10 as binary, is enclosed within a cube, purposefully designed to reflect the growing tension between human reliance on technology for even the simplest choices.

Anchored in binary code, the language at the core of our digital era, the installation reflects the infinite possibilities held within the digits 1 and 0, directly reflecting the thematic significance of the integer 10. The installation draws on the tension of choice and duality to invite a sensory-led exploration through rhythmic patterns and abstract form, opening a portal into the shifting dynamic between
humanity and artificial intelligence.

As we continue to live in a world where artificial intelligence quietly scripts the parameters of our reality, this luminous intervention reminds us that the future is not imposed. It asks what it means to choose freely in a world increasingly guided by algorithms. Can you reclaim autonomy and free will, or continue to move through a world written by the silent sentient technological presence coding your reality?

Image: Gavriil Papadiotis (www.gavriilux.com)